WHO WE ARE
equitysport is a UK based charity that exists to advance equality, diversity and equal opportunity in global sport in support of the United Nations Sustainable Development Goals.
Through free-form development, education and targeted advocacy, we seek an inclusive global sporting landscape that lives up to the true values of sport; where anyone can strive to participate and realise their potential on an equal footing to anyone else, whoever they are, wherever they come from and whatever their background.
With an expert in-house team and network of world-renowned consultants, boasting over hundreds of years of collective experience at every level of sport, business and law all over the world, equitysport is determined to be recognised as one of the most imaginative, innovative and effective charities in sport that can succeed where others can’t or won’t.
WHAT WE DO
equitysport exists to make global sport fairer. We strive to promote, advance and deliver equality and equal opportunity in sport, for all, through relevant, accessible, sustainable and locally-driven projects and targeted advocacy campaigns to encourage fair policy development on a global level. Our approach is non-hierarchical, free-form, and holistic, combining both a bottom-up and top-down approach to sports development.
We stand in solidarity with athletes and teams from disadvantaged, deprived and marginalized communities and support their efforts to take control of their sporting destiny. We ensure that local athletes, coaches, administrators and support personnel are involved in the design, implementation, monitoring and evaluation of our work.
equitysport actively seeks out ways to be held accountable to sports organisations hamstrung by logistical, financial and socio-cultural barriers to sporting excellence. We proactively identify individuals, organisations, sporting bodies and institutions with an obligation to uphold the commitments and aspirational values of sport and support and encourage their efforts to fulfil their responsibilities.
On a local level, we work with others to maximise the impact of our work, building alliances and partnerships with those who offer complementary approaches, services and products or are able to help our approaches realised on a larger scale.
equitysport strives to unlock the potential of frontier regions in the Global South to by helping identify, develop and support local sports programmes, deliver relevant world-leading training, education and mentorship programmes and help provide opportunities to people to realise their full potential in and through sport regardless of who they are, where they come from, or what their background might be.
One of the key challenges for athletes, clubs and governing bodies in the Global South is access to relevant, sustainable and appropriate support - services that support proper governance and administration, medicine, nutrition, sports science, and athletic development; all of which are freely available to their counterparts and peers in the Global North but are all too often out of reach to those in less economically developed communities. equitysport exists to bridge that gap; utilising our team of some of the leading practitioners, coaches and administrators in world sport to blend global best practice with local know-how and use sport to build capacity in some of the most deprived and under-served communities in the world.
Our mission at equitysport is not to transplant the sports systems of Western Europe, Australia or the USA to the Global South. Instead, we are looking to utilise the expertise of our small and agile team and the local know-how and experience of the local partners on the ground to foster free-form development in these disadvantaged, deprived and marginalised communities.
Ownership of the design and delivery of interventions remain in the locality, with our team there to plug skills gaps in the short term, provide expertise and guidance and help facilitate the development of local solutions to local challenges. Our mission is to build capacity, not reliance, complement, not take over – and at the very core of that is to deliver sustainable interventions that can flourish long after we’ve gone home.
After all, the best solutions to problems, in sport or otherwise, are local, developed by the people closest to the problem and not by our team and not through the inhibiting lens of Western "solutions".
By acting to identify and address underlying barriers to sports development and competition balance on a global level in collaboration with local partners, we develop and use approaches that ensure our support is regenerative and relevant by design, which results in lasting and fundamental improvements in the sports provisions available to the global masses.